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Now in its eighteenth year, World Anti-Counterfeiting Day enables national and international organizations involved in the fight against counterfeit products to increase consumer awareness of the risks and costs associated with buying fakes, and to encourage consumers to better understand the seriousness of the problem.

Counterfeiting and piracy is a growing global problem with the latest OECD reporton trade in counterfeit and pirated goods indicating that trade of fake goods has increased by over 80% in a five-year period, representing now more than 2.5% of all world trade.
Business Action to Stop Counterfeiting and Piracy (BASCAP), an ICC initiative, runs a consumer education and awareness programme to help show that "fakes cost more" not less, despite the lower shelf price of some counterfeits.
Trade of fake goods has increased by over 80% in a five-year period, representing now more than 2.5% of all world trade.